The following article was written by a friend and associate Francois Muscat, who regularly publishes excellent information on effective web solutions. I wanted to feature this in my blog today.

Optimizing your video marketing campaign for conversion

If you are busy with a video marketing campaign for your internet marketing strategy you most likely know that it’s getting more difficult everyday converting video viewers directly into sales. One common reason is that there are so many videos available online and being shared on the social web. People no longer just search for information, they set up an information feed that they are filtering. Another reason is that you don’t have to watch online videos from your desktop PC; you can view them on practically any mobile device connected to the web.

The reasons explained above presents you with new challenges on how to convert your video viewers into conversions. While it’s difficult, it’s not impossible to convert them. Here are a couple of ways to help you.

Optimizing your video marketing campaign

Keep your videos to the point: Instead of recording 10-minute videos, keep them short and to the point. The length of your videos should be short so that you can grab your audiences’ attention. You only have a couple of seconds to achieve this.

Make your videos entertaining: People are looking for solutions to their problems. Create entertaining content for your audience and try to keep them entertained and they might share your content on to their own network and with their audience.

Call to actions: If you want to convert your video viewers, you have to include some sort of call to action to tell them what you want them to do.

Converting your video viewers is not an easy task, but it can be done if you can find a way to keep them informed and entertained and give them a call to action on what to do afterwards.


Video marketing by Francois Muscat

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