Guest Author: Gunnar Hood
WSI-Summit in Oklahoma was hired to perform Search Engine Optimization work for Total Medical Personnel Staffing, a locally owned health care staffing agency with offices in Oklahoma City and Tulsa. Since 1987 Total Medical has been exclusively focused on providing quality staffing solutions to top rated medical facilities.
Demand for medical services will continue to grow for the next decade and Total Medical wants to increase their visibility to qualified talent. WSI conducted competitive analysis and performed keyword research to develop a strategy that included both on-page and off-page optimization tactics.
The on-page optimization including developing a layout and content for 10 new website pages to reflect the target audience and specific keywords. Within 2 weeks of being launched, the newly created pages were ranking in the Top 20 results for relevant Google searches, providing immediate visibility to new candidates.
The off-page optimization solutions include the use of Google + and other social media directing links to key onsite pages. In addition, WSI helped develop citations from authoritative sites in combination with verfiied third party reviews generate the right balance of quality links.
Analysis revealed a large percentage of the website visitors were frequent users of smartphones and to deliver an optimal user experience, WSI developed a mobile-friendly website.
The combination of the mobile website and SEO strategy have resulted in a significant increase in new website visits as well as increased levels of engagement from visitors.
WSI is the world leader in Internet marketing, web development and web design. Our global network of Digital Marketing Consultants in over 80 countries is the largest in the industry. A WSI competitive analysis starts with determining how to profitably generate more leads and customers for your business. Contact WSI today to learn how you can improve your online marketing ROI.